The "Multisport" chain of stores, which provides certified sports equipment
and accessories in Kyrgyzstan, from leading sports brands:
Asics, MadWave, Babolat, Diadora, etc.
The task was to create an unusual bold logo and identity that would solve the problems
of broader branding and attract a new audience.
A decision was the original logotype, projecting a variety of sports,
and represented by official sports manufacturing brands. In the design of the letters,
you can see the movements of various sports motifs: running, tennis, weightlifting and athletics, fitness.
Each letter here is unique - just as each individual sport is beautiful.
Multicolor - a variety of new sports collections, goods, bright trends, fashion accessories,
which are famous for "Multisport" stores.
Also, this is the largest spelling of the brand name "two floors"
and the rejection of symbolic sports specifics.
The rich compositional diversity and color scheme created in the brandbook
allow the brand to play brightly on the visual fields and create
a dynamic image of modern sports design.
